Episode 28: Brands are loosing major sales possibilities online
Why is it that brands invest hundreds of millions on new digital platforms to sell more, but once live they fail to close a huge number of deals in the checkout? They leave customers in need, with fully loaded baskets, all alone without assistance.
In this episode we tested 16 of the biggest online stores buy filling the shopping baskets to see if they did anything to stop a ‘drop out’ from the checkout .
The result was depressing. None of the brands tried to interact with us and secure the deal! They just left us alone in the check-out hoping for the best…
We have helped several brands to increase conversion rate from 3% to 25% in the check-out process with proactive intelligent engagement, but we still see a scary number of brands that still don’t do anything!