43. Finally – Google adds chat as a channel in the search results

For far too long, Google has been forcing us digital consumers to use traditional phones instead of taking advantage of digital channels. Until now, corporate contact information on Google has been limited to phone numbers and links to websites.

Google Business Messages is finally being introduced. Google has added Chat as a digital contact channel directly in the search results.

Customers and users no longer need to go through the website to open up a digital contact channel. It can be done directly on the search page instead.

Good opportunities, but it also places new demands on companies for it to be a successful channel to work in. What and how should you think if you want to take advantage of Google Business Messages? As usual, we twist and turn pros and cons and share good advice.