Boost online sales – Step 1: Planning and getting started
When considering any new technology for your business or website, it is important to first define what you want to achieve and how you will measure success. Online customer engagement technology doesn’t need to be a major deployment. It easily integrates as a web browser application, facilitates product interoperability with any other third-party solution and allows freedom to scale, expand or exchange.
What you need to plan for and consider upon commencing a project boils down to basic conversion measuring parameters plus an inventory of your current systems. The only answers you need to know are
- What is the total number of visitors per month today and desired? This provides your team with a clear understanding of volumes and resources needed.
- What does your online sales conversion rate look like today — what levels are we aiming for and by when? A clear starting point and course to measure progress and track success.
- What are some of the underlying tactics you need to boost online conversion rates? Do you need to decrease shopping cart abandonment rates? Increase agent efficiencies in converting existing opportunities? Create more opportunities?
- Which IT systems and tools are you using and where are they located? For managing your product catalogs, product pages, shopping cart, checkout process, thank you pages, etc.?