Collect Visitors

The Enormous Shopping Street

imagine the web as an enormous shopping street with millions of visitors every day. They are all looking inside the windows filled with tons of advertising trying to get their attention. Lets say that in this street you own a gray little invisible shop and you have to tell people how to get there to make them visit you. Frustrating to know that all the millions of people in the shopping street is actually only less than 5 seconds away from your shop but unfortunately they can't see you.

This is the everyday scenario that businesses struggle with on the web.

Now imagine the potential for your business if you were the first one to be found when these millions of visitors searches for services or products similar to yours.

Reaching the top, to be first is not easy and it takes time. But there are very effective strategies for you to collect people into your web business.

We focus on making your business grow.

Our clients state an increase of web visitor conversion to customers up to 80% within 6 months.

Initial step is to collect more visitors to your web site.

Plan: Define Objectives, Set Targets and Budget

To define realistic and efficient objectives you need to know your current state, your key message to communicate and your target groups.

Milestones:

Initial status report
Visitor Collection Plan

Execute: Internal Site Optimization and External Web PR

To reach your desired growth factor and attract the visitors defined in your target groups you need to perform internal site activities and Web PR activities.

Milestones:

Site optimization
Content message optimization
Web Marketing
Web PR

Measure: Define Initial Performance, Set KPIs and Measure Effects

While in growth you need to define and optimize the growth factor. With the correct tools you can monitor progress and direct effort in to effective areas.

Milestones:

Project performance
Site traffic analysis
Visitor fallout rates
Page performance ratings